I don’t know where to start. Even I am overwhelmed so I will do my very best to relay this information to you in the most efficient way ever...

Fashion Night Out is fast approaching: Friday, September 10, 2010. Last year was Fashion’s Night Out’s first year and barely represented in Los Angeles but thrived in New York. This annual shopping extravaganza is led by Vogue Magazine and the Council of Fashion Designers of America and for the second year, LA is going all the way. The following areas and shopping centers will be hosting FNO:


Take a look here for all participating Retailers. Participatingretailers.com

I am only going to touch upon highlights in Beverly Hills, Los Angeles and West Hollywood — but if you have a favorite designer - call the store because within these city limits over 300 parties, personal appearances, shopping discounts and the like are all occurring simultaneously.

Rodeo Drive is bringing Fashion’s Night Out in Style. A Ferris wheel will be strategically placed and free to ride with a receipt from a participating retailer. Chanel will be offering manicures with their limited edition shades, Fendi will be showing a special installation shot by Karl Lagerfeld, Hermes will be demonstrating scarf-tying, Valentino will be offering a Casino night and so much more. rodeodrive.com

The Beverly Center will serve as the headquarters with free parking and shuttles starting at 4pm to six retail districts centered on Melrose Avenue, Robertson Boulevard, West 3rd Street, Abbot Kinney Boulevard, downtown Los Angeles and Los Feliz. Charles David founder Charles Malka will be performing an in-store shoe signing (in the Beverly Center) from 6 to 9. Fred Segal on Melrose will have appearances by Quiksilver's surfing team, and Decadestwo is holding "400 dresses for $400 or under". LAcity.com

WeHo is also going big. There will be a Julia Clancey runway show at the Andaz, artwork will be displayed at the 3.1 Phillip Lim Boutique and if you spend $300 at John Varvatos on Robertson, photographer Robert Knight will shoot your portrait. weho.com

The list of events is huge. I am leaning towards Rodeo just because I want to ride the Ferris Wheel....