Our society has became obsessed with litigious actions to combat against almost anything. Step on my toe? I will sue you. Throw a glass at my face for no apparent reason. I will sue you. Replicate my bags or use my name? Guess what?
Yes, you guessed it, I will sue you. Or maybe Chanel or Gucci will.
Gucci accidentally sued Chanel in a freak website domain ownership fiasco. It went like this: Last year Chanel and LVMH sued websites for selling replicas of their bags and won. In doing so they took over the domains and posted the court ruling along with other information on counterfeit websites. This past month Gucci decided to sue several websites for trademark infringements including a website that Chanel had already taken over. Clearly a paralegal mistake, they added the Chanel owned website to the list of defendants, served the summons and complaint along with a temporary restraining order.
Oops.
Gucci has apologized and went slinking back to its headquarters bamboo tail in between their leather legs.
AND apparently, now Chanel could sue... even me.
Chanel has taken out an ad in Women's Wear Daily that reads:
A
note of information and entreaty to fashion editors, advertisers,
copywriters and other well-intentioned mis-users of our Chanel name:
Chanel was a designer, an extraordinary woman who made a timeless
contribution to fashion. Chanel is a perfume. Chanel is modern elegance
in couture, ready-to-wear, accessories, watches and fine jewelry. Chanel
is our registered trademark for fragrance, cosmetics, clothing,
accessories and other lovely things.
Although our style is justly famous, a jacket is not ‘a Chanel
jacket’ unless it is ours, and somebody else’s cardigans are not ‘Chanel
for now.’ And even if we are flattered by such tributes to our fame as
‘Chanel-issime, Chanel-ed, Chanels, and Chanel-ized’, PLEASE DON’T. Our
lawyers positively detest them. We take our trademark seriously.
Merci,
Chanel, Inc.
Wow. Sounds like someone is being a bitch.
And I like it.
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